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Rainbow JellyGolly, based at the picturesque hill resort of Lonavla near
Mumbai in India, is the largest hand-wrapped soft gum candy
manufacturer in the world. Rainbow is an ISO 9001:2000, HACCP,
and FPO certified food processing conglomerate employing a highly
skilled work-force of 350 in its state-of-the-art manufacturing units
across the country and turns out 10 MT of assorted confectionery daily.
This confectionery enjoys a loyal customer following and is sold in all
major retail networks in India and exported to Europe, Middle-East, and
South East Asia
JellyGolly soft gum candies are pectin
jellies, clear and transparent, and made from sugar, glucose, and fruit
juice concentrate. Since the candies are sticky in nature, the process
of manufacturing them cannot be automated and hence, JellyGolly has
trained and developed a work-force of female employees adept in the art
and craft of hand-wrapping these candies in transparent cellophane.
These candies are healthy due to fruit juice/pulp contents and
attractive because of clear and glasslike appearance, and are tasty
because the flavor is retained inside them in the original liquid form,
which explodes in the mouth to delight the customer. From its inception
in 1997 when it merely sold 35 kilograms a day the company has grown to
make 10 MT a day in its six manufacturing plants spread across the
country. Moreover, the company has gone into the backward integration by
putting up its dedicated ingredients manufacturing factories for pectin
and packaging materials, and venturing into forward integration by
launching its own “Candy & Cocktails” candy dispensing kiosks
and “Home Direct” convenience stores chain. |
