Rainbow, based at the picturesque hill resort of Lonavla near Mumbai in India, as the largest hand-crafted soft gum candy manufacturer in the world. Rainbow is an ISO 900:2000, HACCP and FPO certified food processing conglomerate employing a highly skilled work-force of 350 in its state-of-the-art manufacturing units across the country and turns out 25MT of assorted fruit products and confectionery daily. This confectionery enjoys a loyal customer following and is sold in all major retail networks in India and exported to Middle East, Europe, South Africa and South-East Asian countries.

Rainbow soft gum candies are pectin jellies, clear and transparent, and made of sugar, glucose and fruit juice concentrate or with a variety of alternative sweeteners. Since the candies are sticky in nature, the process of manufacturing them cannot be automated and hence, Rainbow has trained and developed a work-force of female employees adept in the art and craft of hand-crafting these candies in transparent and colorful cellophane. These candies are healthy due to fruit juice/pulp contents and attractive because of clear and glasslike appearance, and are tasty because the flavor is retained inside them in the original liquid form, which explodes in the mouth to delight the customer.

Soft-gum confectionery with natural ingredients is a novel idea from Rainbow in which fruit jelly candies are positioned as fruit substitutes, with real fruit pieces in the jelly and the gum, along with real fruit juice and fruit juice/pulp sugar/no sugar formats, with no more than 1% fat, or gelatine free products. Functional ingredients such as fruit and vegetable extracts or concentrates, herbs and spices, vitamins and calcium, as well as medicated and/or fortified ingredients can be added to deliver an effect.

Candy is fun. It is enjoyed by the young and the old alike, and at all times of the day and night. It can be sold in any formats in kiosks to super-strokes, and has a ready customer acceptance.